by Hope Johnson
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Posts tagged watercolor wedding invitations
BUILDING YOUR WEDDING SUITE SERIES: part one

PART ONE: Timelines, Budgets, and Printing Method

A wedding is, every time, a lovely expression of a couple’s story. Following the engagement is a series of tasks and to-dos that can pile quickly. Wedding Stationery, and all its moving parts, is one of the key factors during your wedding planning journey. Here are some things to consider when you are ready to tackle your wedding stationery:

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TIMELINE
Mentioned above, the wedding invitation is a key piece of the puzzle during your wedding planning. It will entail several essential factors for both you and your guests to discover. Before deciding which route you’d like to take with your stationery, a general rule of thumb timeline will be a good tool to abide by.

Save the Dates:
-mailed 6-9 months prior to the big day
-entail the couple getting married, wedding date, location of the wedding (city & state, venue if booked)

Wedding Invitations:
-mailed 8-12 weeks prior to the big day
-entail the couple getting married, wedding date & time, location of the ceremony, and details about reception, responses, and/or accommodations (more on series two)

BUDGET
There are lots of different sources that will give you an estimated budget you should allocate for stationery. Many budgets often exclude the afterthoughts wedding stationery can incur once you reach that planning mode. Here are some factors you will want to consider when planning your stationery budget:

The Nuts & Bolts
save the dates
printing method
envelope addressing or calligraphy for save the dates
postage for the save the dates
invitation suite
printing method
envelope addressing or calligraphy for wedding invitations
main postage for the wedding stationery (often higher than a typical letter)
response card postage
day-of stationery (rehearsal dinner invites, programs, menu cards, etc.)

Quantity & Guest List:
One of the first questions I ask my couples before issuing a proposal (different than the one the bride was issued) is “how many pieces will you need?,” and that is when I often receive back an “ummmm.” The general rule of thumb is to account for roughly 2/3 of your guest list. If you are inviting a total of 300 guests, you will probably need about 200 invitations.

Guest List:
You’ll want to start working on your guest list right away. If you are going to have your envelopes digitally printed, download this address template here. If you are going to have your envelopes hand-written by a calligrapher, it’s best to contact your calligrapher to ask what format you’d like your addresses. There is nothing worse than working so hard on that spreadsheet to find out the format is all wrong!

PRINTING METHOD:

flat printing

flat printing

letterpress printing

letterpress printing

Flat Printing
Flat printing is the simplest and most affordable route for printing. Your design can be printed from professional digital printers producing a highly desired look. Flat printing is great for cost reasons, but also yield certain mediums that are not achievable using other methods. Flat printing is great if you have any sort of graphics, like watercolor or various colors. Whereas letterpress printing prints opaque, solid colors and appeal best to more line art, sketch type of graphics.

Letterpress Printing & Foil Printing
Letterpress printing, contrasting from flat printing, is considered a high-end printing medium. Letterpress printing is more labor intensive and costly than flat printing, but appreciated for its tactile impression it leaves in its textured, thicker papers. Like Letterpress Printing, gold foil is also a high-end printing method, as its labor and set up is more intensive and costly. Gold foil can be mixed with letterpress printing and flat printing and comes in various colors (black, gold, rose gold, silver, white, and more).  

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Should I Send Out Save the Dates?
Save the dates can be extremely helpful to those who have large wedding parties, wedding parties located in several different cities or states, or for the couple wanting to set the tone and formality of the wedding early on.

Save the Dates include the following information:
-the couple to marry (last names included)
-the wedding date
-the location of the wedding: if the venue has not been decided, you can include the city & state) -wedding website: wedding websites are often included on the save the dates to inform guest about the upcoming event (wedding websites are NOT included on the main invitation)

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Stay tuned for part two in this four part “Building Your Wedding Suite Series”
part two | the wedding invitation basics

Floral Inspired Wedding Stationery

Meet Ali & Ryan. How cute are they? When Ali reached out for wedding stationery earlier this year and referenced her save the dates she created herself, I knew I already loved her. Ali's stationery style was floral inspired and nothing sang to my heart more than a fellow flowerchild. 

Photo taken my family member, Audra Ruane.

Photo taken my family member, Audra Ruane.

 
left | dresses from  showmeyourmumu    center  | calligraphy by  judith brown   right | cake by  cypress grovers

left | dresses from showmeyourmumu   center  | calligraphy by judith brown  right | cake by cypress grovers

Ali's wedding will take place this fall in a small-town church, followed by an evening barn & farm reception.

Ali and her calligrapher friend/soon-to-be sister-in-law designed her DIY save the dates. They were printed on deckled seed paper & stemmed much of the inspiration for her wedding stationery. The calligraphy was done by Judith Browne. You can find this lovely handmade seed paper from the cutest little etsy shop, White Dragon Paper.

 

it was easy to find inspiration from Ali's inspiration. The combination of textures really compliment her handmade, rustic-meets-whimsical mood! 

IT'S TIME FOR AN ASSEMBLY PARTY

cotton paper
hand deckled edging
letterpress printing
watercolor
jute cord
preserved lavender

I cannot wait to see this remaining touches I know Ali will give to this big day of her and Ryan's. Only a few more months and this Ms. will be a Mrs.!

 

 
 
eight questions I asked myself

AN INTERVIEW WITH MYSELF

I had a crazy idea to express my passions and heart behind TLBC through an interview with myself. Although no client will likely ever ask me these questions directly, I still want the answers there. I want my heart open to all of you, I want a real connection between not just my work, but me personally. 

 
 

TELL ME ABOUT WHAT YOU DO. WHAT MAKES YOUR HEART SMILE?
I'm a stationery designer for the creative bride looking for something extra special for her wedding stationery. I love flowers, simplicity, and handmade cotton paper. ...and cookies.

WHAT IS YOUR STRONG POINT?
I have always been creative at heart. The designing and planning comes naturally to me. However, what I love more than anything is connecting the bride to the project. I aim to resonate with each design decision, connecting back to the couple's story, so at the end of the day, the guests open this invitation, that no one has ever seen before, and say "oh this is SO Hope and Michael." 

WHAT DO YOU BELIEVE ABOUT THE WORK YOU DO?
I truly believe that stationery tells a story. One person meets another, they fall in love, the ring is given and the preface to this beautiful marriage begins. No two stories are the same, and if the wedding invitation is the cover to your book, representing the beginning of your marriage, no two covers should be the same.

WHAT IS SOMETHING YOU'D LIKE YOUR BRIDES TO KNOW ABOUT YOUR BUSINESS?
I want my brides to resonate with not just my work, but me personally. I approach each project as an interior designer would approach a blank space. It's a true collaboration. My brides bring as much to the table as I do and by the end of the process, we are going to be great friends. 

IN A WORLD GONE DIGITAL, HOW DO YOU HOLD TRUE TO PRINT?
How can I not? With the world at everyone's fingertips, there are fewer and fewer tactile items filling up your hope chests. From the wedding alone, other than your photographs, the invitation is one of a few things you'll actually preserve. I hope it hangs on your wall as a little reminder as to why you and your spouse chose each other.

WHY SHOULD A BRIDE OPT FOR A CUSTOM DESIGN OVER A PREDESIGNED PIECE?
Custom work simply paints an entirely different picture for you and your guests. For instance, I'm working on a commissioned project for one of my spring brides. She brought me a photo of a marigold painting that hung in her grandmother's home when she was a child. She wanted to incorporate this in the stationery design. Her mother is a florist and will be designing the floral arrangements that will display at her wedding. So of course, florals are a big symbolic element for her design. Another client of mine is an artist and spent her college years making handmade paper using recycled cotton. She is to be wed under the lights of this show-stopper barn in Texas, using her old paper installations as a backdrop to the head table. Her stationery will of course be letterpress printed on handmade, cotton-rag paper with these beautiful deckled edges... You simply cannot manufacturer tailor-made pieces like this.

WHAT DO YOUR CLIENTS FIND IMPORTANT?
My brides are often artists or designers themselves, or formerly one or the other. I frequently work with brides that, back in college, majored in printmaking ...or the interior designer that is overflown with ideas, but needs help putting them together. My brides definitely get it. They get that each element of the design has to have a viable intention. 

WHAT'S YOUR IDEAL DESIGN?
My design style is very organic, very simple actually. I love a single color letterpress print run on cotton paper. It's the pop I look for, that little something extra--a splash of watercolor across the names, incorporating hand lettering or illustrative artwork... I adore the final touches of assembly; wrapping all of your pieces in cotton twine with a sprig of eucalyptus tied in, a hand addressed envelope with vintage stamps ...those are the things that make my heart sing. 


Are we a match? Are you reading all of this saying "YES!, That's what I've been looking for." Well then nice to meet you. See, I adore working with that inner artist in you. That's what I like to bring out in my brides. If your heart melt when you pick up a piece of silk ribbon, if you feel like you need to squeal when your fingertips meet the texture of handmade cotton rag paper ...well I look forward to hearing from you! We're going to be great friends.